NEW JEWEL OF ATLANTA
Picture yourself standing at the 50-yard-line of Mercedes-Benz Stadium, the newest iconic sporting landmark for Atlanta and the world. Look up through the one-of-a-kind retractable roof oval opening surrounded by eight unique roof petals, a design inspired by the oculus of the Pantheon in Rome. Slowly turn around and take in the five-story, 360-degree high-definition video halo board, the first and largest video scoreboard of its kind. Turn to the northeast corner of the building and feel the natural sunlight hit your face, beaming through a floor-to-ceiling window with views of downtown Atlanta.
Mercedes-Benz Stadium, future home to the Atlanta Falcons and Atlanta United, and host to numerous other marquee sports and entertainment events, is coming to life. The breathtaking experience for Atlanta sports fans is rapidly approaching.
Listen to Arthur Blank, owner of the Falcons and Atlanta United, through whose eyes this inspired design project was born: “From the start, our vision for this stadium was twofold — to build an iconic venue that will provide our fans and event guests with an unequaled experience and to create positive transformational change for residents of the Westside communities surrounding the stadium… Many of our goals are ambitious and imaginative, reaching beyond game and event days. We envision activating the entire stadium site, providing new space for residents from all over the city to gather and connect with each other.”
SETTING THE BAR
When 2017 arrives, fans can expect an experience like no other.
“Our goal is to build upon the marvel of the physical structure to create a fully immersive experience for our fans — one that is memorable, fun, shareable and personal…an experience unlike any they’ve had before so they can’t wait to come back,” said Mike Gomes, senior vice president of fan experience.
Once inside the stadium, perhaps Mercedes-Benz describes it best with its “Best or Nothing” mantra. The HD video board towering over the field and hanging from the opening in the roof will give the in-seat experience for every fan unique camera angles and enhanced digital content. Gomes said the video display, along with the state-of-the-art audio system, will let fans “see, hear and even feel the action on the field.”
The two million square foot facility’s engineered roof opens in less than 10 minutes. allowing football fans to enjoy fall average temperatures of about 65 degrees with sunny skies. When fans are out of their seats, as many as 2,000 digital displays will ensure that they never miss a moment of the action, and ultrafast Wi-Fi will maximize the experience on all personal devices. Wide concourses will allow fans to move more freely, and with roughly 65 percent more points of sale than the Georgia Dome, guests will be able to find their favorite food and beverage offerings easily while minimizing the amount of time spent in concession lines.
Blank has promised amenities for fans on every level of the building, including the 100-Yard Bar on the 300 level, one of several unique social gathering places.
PERFECTION INSIDE AND OUT
The game day experience will be enhanced through attention focused on how fans travel and park at the stadium before they step on the property. Access to Mercedes-Benz Stadium will be convenient with three MARTA stops nearby, more parking options and a new tailgating lot on the site of the current Georgia Dome.
Fans can then gather on the northeast side of the stadium where they will find an expansive outdoor plaza inside security checkpoints to enjoy live pregame entertainment and a direct view of the downtown skyline.
Iconic, impactful and inspiring, Mercedes-Benz Stadium is being built in anticipation of hosting great moments across the sports and entertainment spectrum, from the Super Bowl to the FIFA World Cup to the College Football National Championship and NCAA Final Four.
This is a game-changer for the city of Atlanta.