MERCEDES-BENZ STADIUM

MERCEDES-BENZ STADIUM

 

 

 

Mercedes-Benz Stadium will be an iconic landmark for the City of Atlanta and State of Georgia.  It will provide Falcons fans, Atlanta United fans and other event guests with an unparalleled experience, while contributing to the economic growth and success of the city and state.  The forward-thinking new stadium will feature the highest levels of environmental sustainability inside and outside the building.

INSPIRED DESIGN

 

Mercedes-Benz Stadium will be an iconic landmark for the City of Atlanta and State of Georgia.  It will provide Falcons fans, Atlanta United fans and other event guests with an unparalleled experience, while contributing to the economic growth and success of the city and state.  The forward-thinking new stadium will feature the highest levels of environmental sustainability inside and outside the building.

FLEXIBLE CAPACITY

Mercedes-Benz Stadium is designed with functionality and flexibility in mind. The seating capacity can be expanded to up to 75,000 to play host to a potential future Super Bowl or FIFA World Cup, or to up to 83,000 for other events such as the NCAA Final Four. Alternatively, by utilizing an innovative mechanized curtaining system for the stadium’s mid and upper bowls, capacity for events like family shows, concerts and Atlanta United games can be reduced to optimize the appropriate event setting.

RETRACTABLE ROOF STRUCTURE

Inspired by the oculus in the ancient Roman Pantheon, the stadium’s unique roof opening will provide tremendous flexibility in hosting a wide variety of events in the stadium. Eight unique roof petals can open in less than eight minutes, creating a “camera lens-like” effect that exposes the inside of the facility to the open air on game and event days. The roof is constructed of ETFE fabric that, when closed, allows for translucent light into the stadium.

WINDOW TO THE CITY

Offering both interior and exterior views as well as natural sunlight, the floor-to-ceiling window to the city located on the stadium’s northeast corner allows fans the opportunity to connect with the downtown landscape and skyline.

360-DEGREE HD VIDEO HALO BOARD

The first of its kind – a true game changer. At nearly five-stories (58 ft.) tall and eleven hundred linear feet in diameter, the new stadium’s 360-degree HD video halo board will not only be the largest video board in the NFL, but in the world. Every seat holder experiencing a game or stadium event live will enjoy unique camera views and exclusive digital content that promises to enhance the in-seat experience on event days. The board hangs from the circumference of the roof opening, allowing use with the roof open or closed.

EXTERIOR FAN PLAZA

Located on the stadium’s northeast side, event day guests can enjoy an expansive fan plaza creating an additional game day open gathering place for meeting friends or simply enjoying the moment. Located inside the security checkpoint area, the 61,000 square-foot plaza will provide fans the opportunity to blend the indoor/outdoor in-stadium experience. Enjoy live pre-game and post-game entertainment or simply take in the views of the downtown Atlanta skyline.

 

 

REIMAGINED EXPERIENCE

 

 

NEW JEWEL OF ATLANTA

Picture yourself standing at the 50-yard-line of Mercedes-Benz Stadium, the newest iconic sporting landmark for Atlanta and the world. Look up through the one-of-a-kind retractable roof oval opening surrounded by eight unique roof petals, a design inspired by the oculus of the Pantheon in Rome. Slowly turn around and take in the five-story, 360-degree high-definition video halo board, the first and largest video scoreboard of its kind. Turn to the northeast corner of the building and feel the natural sunlight hit your face, beaming through a floor-to-ceiling window with views of downtown Atlanta.

Mercedes-Benz Stadium, future home to the Atlanta Falcons and Atlanta United, and host to numerous other marquee sports and entertainment events, is coming to life. The breathtaking experience for Atlanta sports fans is rapidly approaching.

Listen to Arthur Blank, owner of the Falcons and Atlanta United, through whose eyes this inspired design project was born: “From the start, our vision for this stadium was twofold — to build an iconic venue that will provide our fans and event guests with an unequaled experience and to create positive transformational change for residents of the Westside communities surrounding the stadium… Many of our goals are ambitious and imaginative, reaching beyond game and event days. We envision activating the entire stadium site, providing new space for residents from all over the city to gather and connect with each other.”

 

SETTING THE BAR

When 2017 arrives, fans can expect an experience like no other.

“Our goal is to build upon the marvel of the physical structure to create a fully immersive experience for our fans — one that is memorable, fun, shareable and personal…an experience unlike any they’ve had before so they can’t wait to come back,” said Mike Gomes, senior vice president of fan experience.

Once inside the stadium, perhaps Mercedes-Benz describes it best with its “Best or Nothing” mantra. The HD video board towering over the field and hanging from the opening in the roof will give the in-seat experience for every fan unique camera angles and enhanced digital content. Gomes said the video display, along with the state-of-the-art audio system, will let fans “see, hear and even feel the action on the field.”

The two million square foot facility’s engineered roof opens in less than 10 minutes. allowing football fans to enjoy fall average temperatures of about 65 degrees with sunny skies. When fans are out of their seats, as many as 2,000 digital displays will ensure that they never miss a moment of the action, and ultrafast Wi-Fi will maximize the experience on all personal devices. Wide concourses will allow fans to move more freely, and with roughly 65 percent more points of sale than the Georgia Dome, guests will be able to find their favorite food and beverage offerings easily while minimizing the amount of time spent in concession lines.

Blank has promised amenities for fans on every level of the building, including the 100-Yard Bar on the 300 level, one of several unique social gathering places.

 

PERFECTION INSIDE AND OUT

The game day experience will be enhanced through attention focused on how fans travel and park at the stadium before they step on the property. Access to Mercedes-Benz Stadium will be convenient with three MARTA stops nearby, more parking options and a new tailgating lot on the site of the current Georgia Dome.

Fans can then gather on the northeast side of the stadium where they will find an expansive outdoor plaza inside security checkpoints to enjoy live pregame entertainment and a direct view of the downtown skyline.
Iconic, impactful and inspiring, Mercedes-Benz Stadium is being built in anticipation of hosting great moments across the sports and entertainment spectrum, from the Super Bowl to the FIFA World Cup to the College Football National Championship and NCAA Final Four.

This is a game-changer for the city of Atlanta.

FAST FACTS